THE PRAGMATIC AND LINGUO-CULTURAL CLASSIFICATION OF NEWSPAPER HEADLINES

Abstract

This article examines the pragmatic and linguo-cultural dimensions of newspaper headlines, emphasizing their communicative strategies and cultural embeddedness. Drawing on theories of pragmatics, discourse analysis, and linguo-cultural studies, the research explores how headlines function as compressed, multimodal texts that simultaneously inform, persuade, and reflect national identity. By analyzing English and Uzbek press materials, the study classifies headlines according to their pragmatic functions—informative, persuasive, evaluative, and emotive—and their linguo-cultural markers, such as idiomatic expressions, cultural symbols, and intertextual references. The findings suggest that headlines are not merely journalistic tools but also sites of cultural negotiation, where language economy interacts with collective memory and sociocultural values. This study contributes to the growing field of media linguistics by offering a framework for cross-cultural classification of newspaper headlines.